Understanding SMS Marketing

Welcome to EsellerText.co.uk

 

Welcome to the world of SMS Marketing… Reach 10,000 people within 5 minutes or 100,000 in 5 minutes!

SMS or Text Messaging

Have you thought of how you would start your marketing or advertising in 2016? Are you planning your holiday marketing campaigns? Never tried SMS marketing? Text message marketing is a much cheaper and a highly effective form of reaching your clients.  The National Retail Federation is forecasting that this year’s online sales will increase by between 6 and 8 percent, to as much as $105 billion. So start your SMS marketing today.

High ROI from SMS marketing

Text messages are
read within 3 minutes of receipt, according to research. They ensure an
extremely high open rate of up to 98% and a high engagement rate that is 6-8
times higher than that of email marketing. But in conjunction with an email
marketing strategy, text messaging marketing will
bring you even higher returns on investment. EsellerText offers a common
platform for email and SMS marketing.

 

Create A Call-TO-Action SMS marketing
strategy

Some of our most experienced clients
shared their skill sets with EsellerText

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Combine both! Make your marketing campaigns more effective by combining
email marketing with text messaging in one common strategy. Use email and
text to inform, educate and give additional details, and as reminders to create
urgency.

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Enrich your database! Use online surveys or profile update forms to enrich your email list with mobile phone numbers. And vice versa –in text messages ask the customer to send back their email addresses in order to perform both marketing methods in your communication.

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Keep it short! Form your message in 160 characters, so make sure to state
your message clearly. Use some urgency and be sure to make sure your message is
crystal-clear in the blink of an eye.

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Start with the most important! Begin your message with the strongest
keywords as they will be seen on smartphones even before opening the message.

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Use CTA – Call to action! Go to your shop and buy, visit your homepage,
register for an event or make a call? Make sure your message clearly expresses
what you want your recipients to do after reading the message.

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Add a phone number! If you want your recipients to call a phone number
other than that used as a sender ID, include it in the message text.

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Include a link! Now SMS is not only a text, so guide them directly from the text message to your landing page on your website. Acyberweb.com creates or updates our clients’ website for any business looking to improve or recreate their websites.

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Timing for your SMS is essential. Select the right time! If your
business is international, segment your audience and send messages to each of
the groups at the right time. Nobody would be happy about receiving an SMS in
the middle of the night. EsellerText system allows you to schedule campaign

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Segment your audience! Use segmentation also by interests, needs,
location, behaviour, status in your business lifecycle or any other criteria to
send relevant and personalized messages to your audience.

Let’s get started …..

Because it is always with us, the
mobile phone is more personal than any other marketing channel, so be careful
and use it appropriately and responsibly.

 

 

Understanding SMS Marketing
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  • December 23, 2015 at 6:00 am
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